The internet is full of examples of bad ad placements. One of our personal favourites: GIANT food / pharmacy next to DICK’S sporting goods. So when Belgian magazine Humo did a promotion for erotic literary masterpieces, we did some very good “bad ad placement”. We put our innocent ads next to existing ads of big brands, which suddenly turned them into dirty double page ads for our book series. Using the headline: “Use your imagination”, we made people wonder whether we did it on purpose, or if it was all planned. So, a simple print campaign was suddenly being shared all over social media.