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New Lotto
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New Lotto | Nationale Lotterij
In 2018, the Belgian National Lottery underwent its biggest innovation in 40 years, increasing the price, but also doubling the odds of winning. Enter: New Lotto Man. A guy who literally has twice as much chance of winning at everything he does. In an integrated campaign we introduced him to Belgium. And it worked, because from the first “New Lotto” draw on, we the National Lottery broke all of its previous revenue records.
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