Every team needs a mascot. And although we thought Marouane Fellaini was the mascot of the national Belgian football team, turns out he was actually a player. So, our client ING decided it was time for a real mascot. Through a self-mocking online film and activations, we asked the help of the fans. Because as usual, Lukaku didn’t deliver. After 1 month and 20.000 drawings, Red was born. And that’s the story of how we single-handledly made Belgium reach third place at the World Cup.